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Brian Horlings

The Story...

One day back in winter of 2007 I was looking for a way to fend off the cabin fever that had been setting in. I had been itching do something fishing related but had already organized my tackle, cleaned my reels, and cleaned my rods. Then it suddenly hit me to see if there was a way I could make my own baits. I did some research on the internet and found a way to make hand poured soft plastic baits. I brought in the first few B-Stick baits I made to work and the orders took off from there. I had dozens of bags sold before one even hit the water. The web site came out of a need to show friends and other customers the colors I have made.


When it is all said and done... the most joy I get out of providing hand poured soft plastic baits is knowing that I helped somebody else who is interested in fishing hopefully catch their fish of a lifetime.